Analysis tools and advertising
Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that we can use to integrate tracking or statistics tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store any cookies and does not carry out any independent analyses. It is only used to manage and display the tools that it integrates. However, Google Tag Manager records your IP address, which may also be transmitted to Google’s parent company in the United States.
The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and straightforward integration and management of various tools on its website. If corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every DPF-certified company undertakes to comply with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyse the behaviour of website visitors. The website operator receives various usage data, such as page views, length of visit, operating systems used and origin of the user. This data is summarised in a user ID and assigned to the respective end device of the website visitor.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about use of this website is generally transmitted to and stored by Google on servers in the USA.
The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be withdrawn at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every DPF-certified company undertakes to comply with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Browser plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
You can find more information on how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Demographics in Google Analytics
This website uses the “demographics” feature of Google Analytics in order to display suitable adverts to website visitors within the Google advertising network. This allows reports to be created that contain information on the age, gender and interests of the site visitors. This data originates from interest-based advertising from Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection”.
Data Processing
We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Hotjar
This website uses Hotjar. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https://www.hotjar.com).
Hotjar is a tool for analysing your user behaviour on this website. With Hotjar, we can record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you have been hovering over a certain position with the mouse pointer. Hotjar uses this information to create so-called heat maps, which can be used to determine which website areas are favoured by website visitors.
We can also determine how long you stayed on a page and when you left it. We can also determine at what point you stopped making entries in a contact form (so-called conversion funnels).
Hotjar can also be used to obtain direct feedback from website visitors. This function serves to improve the website operator’s web offerings.
Hotjar uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or the use of device fingerprinting).
Insofar as consent has been obtained, the use of the aforementioned service is based solely on Art. 6(1)(a) GDPR and Section 25 TTDSG. Consent can be withdrawn at any time. If no consent has been obtained, this service is used on the basis of Art. 6(1)(f) GDPR; the website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.
Deactivating Hotjar
If you wish to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/
Please note that Hotjar must be deactivated separately for each browser or end device.
For more information about Hotjar and the data collected, please refer to Hotjar’s privacy policy at the following link: https://www.hotjar.com/privacy
Data processing
We have concluded a data processing agreement for the use of the above-mentioned service. This is a contract prescribed by data protection law, which ensures that the data controller processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
Google Ads
We implement the customer matching process based on your consent, which you give us in accordance with Article 6 of the General Data Protection Regulation (GDPR) – for example by agreeing within our privacy/cookie banner or accepting the privacy policy by clicking a checkbox before submitting forms or orders. Encrypted user data (such as email addresses or telephone numbers) is transferred to the servers of our advertising partners. The partners’ systems compare this information to identify matches. The data used for the matching process is then deleted from the advertising partners’ servers in encrypted form to prevent further use. If the data corresponds to a known user profile, it is used for targeted advertising measures. If you wish to withdraw your consent, you can do so at any time by contacting our customer service or sending a message via our contact form.
For a detailed explanation of the process, exemplified by Google Customer Match, please refer to the diagram that can be accessed via the following link: Google Customer Match diagram.
According to Article 4 of the GDPR, personal data includes any information relating to an identified or identifiable natural person. As part of Customer Match, we process data such as email addresses in particular, but also telephone numbers, names and addresses. This information is pseudonymised using hashing algorithms before it is passed on to an advertising partner, which makes it unrecognisable and considerably more difficult to trace back to an individual person. This procedure ensures that the data can only be used for the intended purpose.
The website operator uses Google Ads. Google Ads is an online advertising programme of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display adverts in the Google search engine or on third-party websites when the user enters certain search terms in Google (keyword targeting). Furthermore, targeted adverts can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As website operators, we can evaluate this data quantitatively by analysing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.
The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be withdrawn at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every DPF-certified company undertakes to comply with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google conversion tracking
This website uses Google conversion tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google conversion tracking, both we and Google can recognise whether the user has carried out certain actions. For example, we can analyse which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to create conversion statistics. We find out the total number of users who have clicked on our adverts and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or similar recognition technologies for identification purposes.
The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be withdrawn at any time.
You can find more information about Google conversion tracking in Google’s privacy policy: https://policies.google.com/privacy?hl=de.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every DPF-certified company undertakes to comply with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active